Alba The land of Truffles
Alba's history goes back several thousand years with evidence dating it to the Stone Age. Today Alba, the natural capital of the Langhe, is a chic sophisticated town with Via Maestra being the home of many high class shopping establishments. Alba's popularity as a town for tourists and Italians, contributes to the ever increasing price of property in the area. (although still well priced by UK standards)
Alba is also the home of Ferrero who produce the famous Ferrero Rocher chocolates, Nutella, Tic Tac and many other delights and as such are very substantial employers in the area. It's estimated that they employ 4000 people from the town alone.
Autumn is a fun time to visit Alba, packed with events, markets, exhibitions, concerts and folklore to entertain the locals and tourists alike.
During October, Alba is host to the world famous Truffle (tartufu) festival that attracts tourists from all over the world and the rich aroma of truffles is ever present due to the various stalls trading in this sought after commodity
The Donkey Palio the first Sunday in October sees local Italians dress up as elegant 13th century noblemen or high spirited scruffy commoners. They parade throughout the streets of Alba and then loudly support the donkey running for their district. Try to get there early as parking can be difficult.
Alba has a very substantial market which runs throughout the town every Saturday morning and is well worth a visit. Here you will find various stalls selling clothes etc and fine selection of local fresh food.
The town is also home to many fine churches, the most famous including the Cathedral of San Lorenzo, Church of San Giuseppe and the Church of Santa Caterina.
Alba is situated 172 metres above sea level and has a population of approx 32,000.