The vineyard landscapes of Langhe, Roero and Monferrato in Piemonte are now included in UNESCO’s World Heritage List, bringing the total number of Italian sites to 50.
For those of us who live in this beautiful region of Italy, this news is long overdue. It really is a great achievement and victory for the many people who have worked hard over the years to give our region this international recognition.
Indeed UNESCO brings a much awaited recognition to the generations of farmers who over time have contributed to shaping this area of outstanding natural beauty and an incentive with even greater responsibility to continue in the future.
The reason for the inclusion was cited as “an exceptional recognition to the historical tradition of grape growing, winemaking processes, a rural economy and a social context based on the culture of wine”
Some of the UNESCO sites include the DOCG Barolo and Barbaresco vineyards and the towns of Barolo, Castiglione Falletto,Grinzane Cavour,La Morra, Monforte d’Alba, Novello, Serralunga d’Alba, Barbaresco and Neive.
Unesco recognition will bring substantial benefits to the area including at least a 30% increase in tourism over the first five years which in itself will have a positive impact on local business and economy in the area. Figures suggest that tourists arriving in the area will increase from 667,000 in 2011 to over 850,000 and generate more than 280 million euro.
Maurizio Marello the Mayor of Alba declares ”Today is a new beginning in which we have even greater responsibility to protect, develop and promote Alba, Langhe, Roero and Monferrato.”
The new President of the Piedmont Region Sergio Chiamparino commented “This is a starting point and not the end. UNESCO has recognised the historical, natural and cultural heritage of a land that is the archetypal landscape of European wine.”